While most people know that branding is important in marketing, few people know much about branding other than it identifies a product or service. Beyond that, they have little understanding of how to use branding to improve marketing potential. Knowing how your brand is perceived, and how to use it to increase the likelihood that clients will choose your brand over your competitors is an important part of marketing a law practice.
With the legal market being as competitive as it is, prospective clients are shopping for attorneys more than ever. For this reason it is critical that telephone inquiries be handled quickly and effectively. If you wait too long, the prospective client will probably retain someone else. If you handle the call improperly, you may lose a client you could have otherwise secured. These tips will help you improve your skills at turning inquiries into clients.
