Advice about attorney marketing
While most people know that branding is important in marketing, few people know much about branding other than it identifies a product or service. Beyond that, they have little understanding of how to use branding to improve marketing potential. Knowing how your brand is perceived, and how to use it to increase the likelihood that clients will choose your brand over your competitors is an important part of marketing a law practice.
With the legal market being as competitive as it is, prospective clients are shopping for attorneys more than ever. For this reason it is critical that telephone inquiries be handled quickly and effectively. If you wait too long, the prospective client will probably retain someone else. If you handle the call improperly, you may lose a client you could have otherwise secured. These tips will help you improve your skills at turning inquiries into clients.
Most attorneys, whether solo or partners in large law firms, struggle with the decision about where to set their fees and retainers. Generally, I find they err on the low side, mostly out of an irrational fear that if they raise their rates by $5.00, all their clients will immediately fire them. Naturally, the result of this will be immediate financial ruin, bankruptcy, homelessness, and ultimately an unmarked grave in potter’s field. Continue reading
A strategic marketing plan is vital to success in a competitive market. Unfortunately, many attorneys cringe when they think of marketing. They shrink from it partly because they aren’t sure it sends the right message about the profession, and partly because they are in unfamiliar territory. In a perfect world, they would automatically get calls from large clients with interesting cases all of whom pay their bills on time. Continue reading
Leveraged Networking is a system that helps you get the most return for the time you invest networking. Most lawyers are convinced it is important to network, but they are not sure how to go about it. They go out and meet people, but they get few referrals. To be effective at networking it is vital to understand how and why it works. Whether you are a solo practitioner just starting your practice or a partner with a large firm with a million dollar practice, networking will be the life blood of your practice. Continue reading
As a solo practitioner or the member of a small firm, you must wear many hats. Besides being an attorney, you must be the accounting department, the personnel department, the accounts payable and accounts receivable department, and handle a host of other issues all at once. One area that is critical to your success, and an area with which attorneys often feel uncomfortable, is marketing. Continue reading
